“This year’s Arab Health was a complete success”, Markus Braun, Chairman of the German Healthcare Export Group (GHE) e.V. sums up. “While the past two years were somewhat marked by caution due to the political situation in the entire Arab area, this year a general uplifting spirit also had a positive impact on Arab Health.” That’s the impression of Markus Braun after his return from the leading international Healthcare trade show in the Middle East which took place January 23 – 26, 2012 in Dubai.
All of the participating GHE members were pleased to see a larger number of visitors and a considerably increased interest in German medical technology products. Projects are ramping up again, which ultimately stands to benefit the entire German medical technology industry.
The new booth concept of the GHE joint booth also received an especially positive response. Not just the German Healthcare Export Group (GHE) e.V. member companies but also the numerous guests were excited about the 390 sqm GHE booth. The booths, separated by gauze curtains for the first time and underscored by the new lighting, emphasized the common goal of the GHE member companies in a very special way: offering top quality and innovative medical technology – made in Germany –for use in hospitals and medical facilities throughout the world.
All participants of “Arab Health 2012” were extremely pleased with the results from this important trade show and are looking forward to a continuation of this positive trend next year.
